Build the product you actually believe in.
I help personal growth technology companies uncover where
their product has drifted from its purpose.
The market is crowded.
That isn’t the real problem.
The real problem is that too many products try to stand out in exactly the same ways.
They add more features, improve the AI, cite more studies, collect more testimonials, display more client logos, and make larger claims.
Evidence, ratings, and features can support a decision, but they cannot explain the identity of the product.
When every company relies on the same strategies, the customer is still left trying to decode what makes one option meaningfully different from another.
That labor should not belong to the customer.
Every product is built by different people, with different beliefs, experiences, and reasons for creating it. Yet many communicate as though they were interchangeable.
The more they look sideways at what everyone else is doing, the harder it becomes to see what they are uniquely here to build.
Every product is making a promise.
Every review begins with one question.
What are you actually here to help people do?
Not the marketing phrases. Not the About page.
The real change your product exists to create.
That becomes the north for the review.
My Process
Define the north
We identify the real problem your product exists to solve and the change it is trying to create.
Review the experience
I assess one selected experience against that north, identifying where it reinforces it, where it drifts away, and where customers are carrying work the product should be doing instead.
DELIVER THE REVIEW
You receive a focused written review with prioritized findings, clear recommendations, annotated screenshots when needed, and one asynchronous clarification after delivery.
The goal is not simply to identify usability or UI issues. It is to understand whether the experience truly delivers on the promise your product is making.
Why me
I do not review products only as a senior experience designer.
I review them as someone who has spent her life asking:
What is actually happening beneath what is being said?
I learned early to notice when words, actions, and reality did not align. For years, I could see the gap but believed that more effort, more patience, or more time would eventually close it.
It did not.
My life looked successful from the outside, but it did not feel true from the inside. The personal growth tools I found helped me carry that life, but they did not change its foundation. Eventually, I stopped trying to make a misaligned life more bearable. I walked away from the work, relationships, beliefs, and structures that required me to abandon parts of myself, and I am rebuilding my life from the ground up.
That same way of seeing has shaped my work for years. I studied psychology, visual arts, and computer science, then spent four years designing and reviewing experiences at Accenture while also helping build and operate a health technology startup for five years. I became known for stepping into difficult projects, finding the underlying problem, and helping teams move in a clearer direction.
People do not experience products through mission statements or claims. They experience what the product consistently communicates through its language, structure, interactions, priorities, and decisions.
I look for the gap between what a product says it is here to do and what it is actually creating for the person using it.
Because that gap is where trust is built, weakened, or lost.
-Paulina Asturias
Personal Growth Products
Carry Real Responsibility.
These products enter people’s inner worlds. They listen, interpret, guide, reflect, and sometimes influence how a person understands themselves.
That responsibility extends beyond privacy and data protection. It includes the promises a product makes, the certainty of its language,
the beliefs it reinforces, and the care it takes when reflecting something back to the user.
Transformation cannot be reduced to a claim, a metric, or the appearance of credibility. The product has to earn trustthrough the experience it creates.
I want to work with companies that take that responsibility seriously and want their products to embody the change they promise,
communicate with care, and protect the people they were created to serve.
UX & Product Experience Review
$950
A focused review of one contained product experience, evaluated against the change it exists to create.
-
One user role and one device type
What is working and what needs attention
Highest-priority findings and why they matter
Directional recommendations
Annotated screenshots when useful
Written PDF review
One clarification after delivery
Broader journeys, additional roles or devices, and revised work require a separate scope.
-
The project begins once I receive the completed intake, payment, and required access.
Your review will be delivered within 10 business days.
After delivery, you may send one consolidated set of clarification questions within 7 calendar days.
-
The review does not include redesigns, Figma files, full copywriting, research, usability testing, implementation, prompt engineering, project management, presentations, or ongoing consulting.
Payment is required in full and is non-refundable. If I cannot complete the agreed review, you will receive a full refund.
What People Have Said
Feedback from colleagues, project leaders, and clients across enterprise consulting, startups, and independent product reviews.
FAQs
-
One defined area with a clear purpose and boundary. This may include positioning and website communication, onboarding, one user journey, one AI interaction pattern, one reflective experience, or another agreed product area.
-
You complete the intake, submit payment, and provide the required access to the experience.
Once everything has been received, I begin the review. If I need any additional information before starting, I’ll contact you by email.
-
No. You can submit the intake directly when the scope is already clear. A 15 minute conversation is available when you need to confirm whether the review is the right fit.
-
The review does not include implementation, a full redesign, Figma files, user recruitment, usability testing, complete copywriting, ongoing product management, or review of revised work after delivery.
-
Reach out through the contact form and I’ll get back to you.